Personalised Care

you are not treated as a number and not put on a conveyor belt. We have a team to look after you are providing personalised care. You get named secretary to contact throughout your journey with us, and our patients find it very reassuring. Our patients and HFEA continuously rated our centre as a high standard service



Established in 1989

one of the oldest centres in the West-Midland with In-depth experience acquired over the decades.



A consultant-led service at every step

Unlike many private clinics, we do not have doctors at Priory who are not GMC registered consultants.



Seven days a week service

We collect eggs when they are ready and put the embryo back when it is a good time for embryo implantation. It means to provide seven days with a week service. So be it. Many new private clinics only provide service (such as egg collection) on a few days in the week to cut the cost and maximise the profit. Our ethos is to follow what suits the best for nature and patients than what satisfies the clinic, which may be the secret of our success.



Multi-disciplinary support team

Another critical asset is a team of dedicated professionals working with us for decades.



Fully equipped hospital

BMI priory is one of the top private hospitals in the country with experts available in all fields. We have the support of the Intensive Care Unit, High dependency Unit. We are equipped to handle any emergency and any patient with a complex medical history. Our anaesthetists are experienced to manage various conditions. Safety of your care is a top priority at the priory.



Latest technology

We have introduced various IVF technologies first time in the West-Midlands in the private sector.



No add-ons

We do not support the use of any add-on to improve the success of IVF. This policy is compliant with the HFEA (Regulating body) statement on add ons (Link- https://www.hfea.gov.uk/media/2792/treatment-add-ons-consensus-statement-final.pdf). Add-ons are various procedures or products sold by some of the private IVF clinics to the couples without any evidence to support it. It adds a cost burden without success. At P4 fertility, we follow the HFEA guidance.



Competitive Cost

we are transparent and honest about the costing at the start of your journey, and there are no hidden charges.



Payment plans

BMI Card offers a unique opportunity to divide your payment without any interest for one year after your treatment. Further information is on (LINK-https://www.bmihealthcare.co.uk/paying-for-treatment/flexible-finance)



  • P4 fertility care is highly personalized care with precision. It recognizes that people respond very differently to lifestyle factors such as food, activity, and sleep, as well as to stimulation drugs and various types of fertility treatments. These responses cannot effectively be drawn from population averages.

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  • P4 fertility believes in treating the individual and not the condition or disease.

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  • P4 fertility—predictive, preventive, personalized, and participatory—is a new kind of medical practice that complements and augments the existing disease-care system.

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  • We do not treat patients in blocks or as numbers on conveyor belts. This reflects a paradigm change in how medicine will be practiced that is revolutionary rather than evolutionary.

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We endure making your IVF journey as a reassuring, comfortable and confident journey where no stones left unturned on the way of success.
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Personalised care

you are not treated as a number and not put on a conveyor belt. We have a team to look after you are providing personalised care. You get named secretary to contact throughout your journey with us, and our patients find it very reassuring. Our patients and HFEA continuously rated our centre as a high standard service

Desk with Stethoscope

Latest Technology

We have introduced various IVF technologies first time in the West-Midlands in the private sector.

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Seven days a week service

We collect eggs when they are ready and put the embryo back when it is a good time for embryo implantation. It means to provide seven days with a week service. So be it. Many new private clinics only provide service (such as egg collection) on a few days in the week to cut the cost and maximise the profit. Our ethos is to follow what suits the best for nature and patients than what satisfies the clinic, which may be the secret of our success.

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MDT

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Consultant-led service at every step

Unlike many private clinics, we do not have doctors at Priory who are not GMC registered consultants.

Happy Family

Est. 1989

Established in 1989

one of the oldest centres in the West-Midland with In-depth experience acquired over the decades.

What is P4 fertility?

  • We adopted p4 medicine ethos to deliver p4 fertility care. It is an on-going, data-driven journey to health involving all aspects of your life, your environment, your mind and your body.
  • Pioneers like Leroy Hood have long advocated the vision of medicine that is predictive, preventive, personalised and participatory (‘P4'). P4 fertility is the active adoption of this vision in fertility practice.
  • Systems biology and system medicine are yet mostly unknown outside scientific and medical circles. P4 concept comes from system biology.
  • Personalised medicine is a term for a revolution in medicine that envisions the individual patient as the central focus of healthcare in the future.
  • The term, “P4 medicine,” was coined by biologist Leroy Hood, one of the world’s leading scientists.



What does p4 fertility care mean for me?

For you, p4 fertility care is very high-quality care where you are not treated as a number but as a person. The consultation, investigation and treatment plans are personalised for you, and you are not dropped into a group or block of conditions. At P4 fertility, we believe in treating individual than the investigation report or condition. At p4 fertility, your care is personalised, participatory, predictive and preventive. It means you are at the centre of what we do; you are driving your treatment. We will empower you with the latest evidence, options, prediction of success and prevention of risks. Your care will be personalised to you with every attention to detail



How is it different from current medical practice?

At P4 fertility, with collaboration with Priory fertility centre. Complete care is consultant-led. Investigation and treatment plans are based on your history. Prediction, prevention, participation and personalisation principles are followed, which will make your journey pleasant, safe and successful. Success does matters, and we do not leave any stone unturned during this journey. To explain the traditional approach, it is evident that not all tests are relevant for everyone. Not all treatment plans are appropriate. In the conventional method, all couples are subjected to all checks. Their fertility problems are divided into blocks of conditions. In IVF, the protocols are designed to make standardised treatment. It is easy for IVF centres as they need less time and energy. It is easy for other team members to follow the standard guideline, and top-level experts are not required to plan individual treatment. Once the template of protocols is made, couples are put in the closest block of the treatment plan. It is not personalised treatment. This approach does not allow for delivering safe and successful care. Sometimes it could be just learning exercise for doctors. It could be a frustrating experience when it comes to expensive treatment like IVF.



What is the cost of IVF / ICSI treatment? Is it cheaper to have IVF or ICSI using p4 fertility approach?

Many centres charge the couple with IVF /ICSI total packages as they treat couples in blocks and not as individuals. It results in paying for something you may not need. P4 fertility approach is different. The cost of treatment depends upon your requirements. With P4 fertility approach, only necessary tests are advised, and the personalised plan is made, which cuts down the cost of avoiding unnecessary investigations and repeat tests. We do not offer add-on treatments or unproven treatments. It reduces further costs. The costing is itemised; therefore, you pay for what you need at each step. Thus the majority of the patient it is cheaper than standard costs. For latest standard prices at using p4 fertility at Priory, please click here.



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The fingerprints of twins are not identical, how the same approach will help different people to achieve successful treatment; it demonstrates the need for a personalised treatment approach.

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