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Cookie  Policy

This notice sets out important details about the approach of p4 Fertility to cookies.

What are cookies?

A cookie is a small piece of data (text file) that a website - when visited by a user - asks your browser to store on your device in order to remember information about you, such as your cookie preferences or identify whether you are a new or returning user.

What does p4 Fertility use cookies for?

Some cookies are set by us and called first party cookies. We also use third party cookies - which are cookies from a domain different than the domain of the website you are visiting. These third party cookies enable certain website functionality, such as our live chats, provide us with aggregate website usage information and help us to target our advertising and marketing efforts.

More specifically, p4 Fertility uses cookies and other tracking technologies for the following purposes:

  • Enabling your use of integrated website functionality upon your request e.g. our live website chat tool, making a payment.

  • Analysing your use of our website services

  • Assisting with our promotional and marketing efforts (including behavioural advertising)


What types of cookies does p4 Fertility use?

Below is a detailed list of the cookies we use on our website. Our website is scanned with our cookie scanning tool regularly to maintain a list as accurate as possible. We classify cookies in the following categories:

  • Strictly Necessary Cookies

  • Performance Cookies

  • Functional Cookies

  • Targeting Cookies

In the sections below, we set out further information on each of these types of cookie.

Third Party cookies

To enrich our website content, sometimes we may embed video content from other social media websites such as YouTube and interactive tools such as online poll functionality, Apester. As a result, when you visit a page with content embedded, you may be presented with cookies from these websites. p4 Fertility has no control or liability over these cookies set, so you should check the relevant third party's cookie policy for more information.

We also offer a 'share page' widget on some of our web pages, where content can be shared easily on the following sites - Facebook, Twitter, Pinterest, Google Plus and LinkedIn. Please note these sites may set a cookie should you share them and BMI Healthcare has no control or liability over these cookies, so you should check the relevant third party's cookie policy for more information.

More information on cookies

For more information on how to control your cookie settings and browser settings, or on how to delete cookies from your hard drive, please visit

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