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Welcome to p4 fertility
Our Fertility Service is one of the most successful, competitively priced and highly recommended service in the West Midlands.

Our care is Predictive, Preventive, Personalized, and Participatory.  
Learn how we are different from others


P4 fertility is the concept developed by

Dr. Yadava Jeve (Fertility Consultant - Profile). It is adapted from p4medicine principles —predictive, preventive, personalized, and participatory care. It is a new kind of medical approach (Learn more).


One size does not fit all. We recognize that everyone is unique. The lifestyle factors such as food, activity, stress and sleep as well as clinical information vary. Therefore, we personalise a fertility treatment that suits you the best with all fine corrections. 


P4 fertility concept believes in treating the individuals and not the condition or disease.


P4 fertility approach reduces the time, cost, stress, and failure rate.

P4 fertility service at Birmingham is provided by Dr. Jeve is in partnership with The Priory Fertility Centre (a part of BMI Priory Hospital, Edgbaston Birmingham). Priory Fertility Centre is one of the most successful, competitively priced, and leading IVF centres in West Midlands. The fertility tests and treatments including IUI, IVF, ICSI, egg freezing, donor sperm, donor egg and surrogacy treatments are carried out at the Priory Fertility Centre as planned by Dr. Yadava Jeve; the treatment cycle is led by Dr. Jeve.

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